For the first part
of my visit I spent it walking around the vicinity of the Beverly Center prior
to entering the shopping mall. I walked around looking at the residential area,
the stores, and I also had lunch at a nearby restaurant called “Nonna’s
Empanadas,” where they sold a variety of empanadas with dozens of flavors ranging
from salty to sweet, including flavors such as Blue Cheese, Kimchi and also Chocolate
Dulce de Leche. I noticed that the streets were very clean, the buildings were
a bit older but well maintained, nothing special stood out for me, and there
were very limited street parking. As for the multitude, the people seem to
gather closer to where the shopping center was located, once removed from the
fast food franchise and chain stores, there were less pedestrians to be seen.

Afterwards, I walked
to the Beverly Center for a quick stop. On my way there, the brief 2 block
walk, I encountered 3 homeless people. It is always shocking for me to observe the
proximity between the poor and the wealthy and how even though they are on the
extremes of the socioeconomic ladder they coexist in the same area. As I walk
through the entrance passing the valet service, I see the numerous luxury cars
parked indicating the class level of the people shopping at the stores inside the
Beverly Center. The first stores I see when I get off the elevator are Louis
Vuitton, Dolce & Gabanna, Coach and others. Moreover, inside the mall
people were dressed extremely well most of them wore high end brands. Through
the stores people shop, the cars they drive, the brands they wear are all “floating
signifiers” that when seen tell a certain story about the person as we learned
in lecture. These are stories society uses in order to organize our reality, to
be able to put people into groups and have an idea of their background. Of
course, these “floating signifiers” tell a general story, a stereotypical
reality that is not applicable to everyone, but they are the details we grasp
to form a general impression of someone. Most importantly, these “floating signifiers”
have a changing story, in other words, what they mean today was not the same 40
years ago nor will it be the same 40 years from now.
